BlueHub Capital seeks a Digital Content and Campaigns Manager to join a growing digital team at One Percent for America (OPA). This person will play a key role in our efforts to attract, engage, and convert prospective borrowers for OPA’s 1% Interest Loan, and support the organization’s digital campaigns to attract and engage individual donors. This critical role will directly impact OPA’s mission to reduce barriers to U.S. citizenship, advance immigrant inclusion, and advocate for immigrant equity and financial prosperity.

Reporting to the Senior Director of Digital, the Digital Content and Campaigns Manager will develop successful B2C messaging and inbound digital marketing campaigns that help to grow, engage, and convert niche audiences. As a member of OPA’s digital marketing and engagement team, this person will advance OPA’s growth and engagement goals, managing and developing digital content and campaigns. This hands-on role is also responsible for writing content and working with OPA’s Digital Production Coordinator to set up, measure, and report on content and campaign performance.

We are a growing, collaborative, and mission-inspired team. We are seeking a candidate that authentically supports OPA’s mission, is comfortable in a test-and-learn environment, and has experience contributing to measurable growth, and leveraging the power of digital and campaign content optimization.

Work Arrangements:

The OPA team is hybrid and gathers in person about once per month in Boston. Geographic flexibility can be accommodated, but the Boston area / Northeast region is preferred.

Background:

One Percent for America (OPA), founded by BlueHub Capital, is a national 501c3 nonprofit organization reducing barriers to U.S. citizenship, advancing immigrant inclusion, and advocating for immigrant equity and financial prosperity-- successfully opening new pathways to citizenship that address rising citizenship application costs. 

·       United States Citizenship and Immigration Services (USCIS) application fees have been identified as a critical barrier to immigrants. While USCIS has a fee waiver program for eligible low-income immigrants, only 1% are income-eligible.

·       OPA is an immigration fee assistance program for the remaining 99%- over 9 million eligible immigrants.

·       OPA’s innovative program delivers immigration funding support at the speed and scale necessary to drive systemic change and impact.

OPA’s sponsor, BlueHub Capital, is a mission-driven, nonprofit community development financing organization focused on building healthy communities where low-income people live and work. We use innovative financial tools and deploy capital to support projects that make communities more vibrant places to live. BlueHub has four distinct programs: BlueHub Loan Fund (community development financing), BlueHub SUN (foreclosure relief), BlueHub Energy (clean energy access) and One Percent for America (citizenship financing). Since our founding in 1985, BlueHub has invested over $2.6 billion (and leveraged over $13.6 billion) to finance:

·       Affordable housing, school facilities, child and youth development programs, community-based health centers, grocery stores, and community gathering places

·       Reducing financial barriers to US citizenship

·       Clean energy enhancements that expand access to solar and other renewable sources for people with low incomes

·       Mortgage lending for families facing foreclosure

Reducing economic inequality is at the heart of why BlueHub exists and why we do the work we do. Our investments focus on marginalized communities, particularly those who’ve been systematically denied access to capital. Our offices are located in the Nubian Square neighborhood of Boston, MA. To learn more about BlueHub Capital, please visit, www.bluehubcapital.org.

Essential Duties and Responsibilities:

The essential duties and responsibilities will include, but not be limited to, the following:

·       Plan, execute, manage, and measure digital campaigns across multiple channels simultaneously.

·       Monitor active campaign performance and implement real-time improvements based on performance.

·       Report on content and campaign performance for email, social, and paid channels. Make recommendations for channel-specific optimizations and to accelerate successful campaign results.

·       Develop and deploy a high-performing and creative social-media strategy to engage various audiences, with an emphasis on generating awareness, engagement, and a positive reputation.

·       Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and customer experience for each target persona.

·       Manage project timelines and editorial calendars and communicate with stakeholders regarding project requirements, status, and deadlines.

·       In collaboration with the Digital Production Coordinator work with SEO (Search Engine Optimization) strategists to ensure organic search traffic is growing and website content is attracting the most qualified traffic.

·       Develop standards, systems, workflow and best practices for content creation, content maintenance, and content repurposing.

·       Develop and manage a network of Subject Matter Experts.

·       Leverage market data to develop content themes/topics that supports a point of view for target personas.

·       Manage content development projects with cross-functional team and external partners.

·       Other duties as assigned.

Qualifications and Skills:

·       5+ years developing, executing, and managing inbound marketing campaigns, digital content plans, and calendars for a niche audience.

·       Hands-on experience writing, managing, and reporting on organic social channels including Facebook, LinkedIn, Instagram, and YouTube.

·       Strong analytic and reporting skills; able to provide insight to content performance.

·       Experience in developing complex email communications plans.

·       Prior experience creating highly effective email marketing campaigns.

·       Knowledge of Drupal or similar content management systems, as well as Campaign Monitor or a similar email platform.

·       Experience with CRM data management and reporting; Salesforce experience preferred.

·       Experience managing campaigns with Google AdWords and paid social channels on Facebook, Instagram, and LinkedIn.

·       Familiar with using Google Analytics to evaluate audience engagement with content.

·       Comfortable producing a high volume of quality content across multiple channels.

·       Appreciates the balancing act between speed and attention to detail - both quick and precise.

·       Able to distill complex concepts into thoughtful communications.

·       Experience in developing content and campaigns in multiple languages.

·       Familiarity with the challenges faced by immigrants seeking citizenship is a plus.

·       Fluent in English and proficient in second language such as Spanish is preferred.

Salary and Benefits:

Salary is competitive and commensurate with experience within the guidelines of BlueHub Capital’s scale. As a “life cycle employer,” BlueHub invest in the benefits, training, growth opportunities and infrastructure that let you envision a career here. Benefits include:

·       Generous insurance benefits: Health, dental, vison, life and disability insurance, including additional reimbursement for out-of-pocket healthcare expenses

·       Retirement benefits: Competitive 401(k) matching

·       Unique BlueHub benefits and stipends that support employee wellness, sustainable practices and charitable gift matching

·       Excellent package of vacation time and paid leave, as well as generous roll-over policies

Application:

Please submit a resume and cover letter online via our application portal. You may direct your cover letter to Shannon Weiss, Talent Acquisition Specialist. No calls please. Due to the high volume of applications, BlueHub Capital cannot return phone calls about the position and, regrettably, cannot notify applicants of the status of applications unless an interview is requested.

BlueHub Capital is an Equal Opportunity Employer. As an Equal Opportunity Employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, age, national origin, ancestry, active military or veteran status, physical or mental disability, medical condition, pregnancy (which includes pregnancy, childbirth, medical conditions related to pregnancy and childbirth, and breastfeeding and expressing breast milk), genetic information, or other protected status in accordance with applicable federal, state and local laws. It is our goal to make employment decisions that further the principle of equal employment opportunity by utilizing objective standards based upon an individual’s qualifications for a specific job opening.